Is a Waterless Car Wash Right for Your Detailing Business?

While waterless car washing has been taking off in recent years, many detailers (both veteran and newcomers) are not always certain if it is the right fit for their business. The following is a list of ways to know if using this exciting new technology is a good fit for your business.

1. Municipal regulations restrict detailers from openly discharing water into storm drains. 

This is a big one many new detailers forget about. It’s vital you check with your local/state government to see what regulations are in-place regarding water run-off. We’ve received numerous calls from detailers who have been levied hefty fines from environmental agencies. Many states on the West Coast (California, Oregon, Washington) have implemented strict guidelines which prohibit detailers from washing cars and openly discharing soapy wastewater.

2. Keeping startup costs low.

Traditional pressure washing businesses require a large investment in equipment such as: truck/van, trailer, water tank, pressure washer and reclaim mat. You can literally spend thousands of dollars before you detail your first vehicle. We’ve broken down below what a theoretical detailing business would cost using traditional methods:

Van – $15,000 – $25,000
Detailing Trailer (pressure washer and tank) – $2,000 – $5,000
Reclaim System – $1,500 – $3,000
Chemicals – $50 – $500
Drying Towels – $50

Total Investment Using Traditional Methods- $18,600 – $33,600

Alternatively, starting up a detailing business with a waterless car wash product can cost less than $100. Seriously. The fact that you don’t need to haul around a large water tank immediately opens up possibilities. Live in an urban area? You wouldn’t even need a vehicle to haul around all that water.

2 x Waterless Car Wash 16 oz Concentrate – $40
24 x Microfiber Towels – $40
3 x Empty Spray Bottles – $11.25

Total Investment Using Waterless Car Washing – $91.25

3. Meeting consumer demands for green products.

When ‘green’ automotive products first came on the scene in 2007 many traditionalists in the automotive industry immediately wrote them off. “Oh it’s just a fad, wait a few years and it will go away”. Well, here we are in 2013 and we continue to see strong demand from consumers for these types of products. Consumers want to feel that they are making a difference, whether that’s in the products they buy or the services they offer. They key here is not making them pay more for it. When we get asked “how much should I price my detailing services at” we always suggest looking at local competition and doing a quick survey of potential consumers. Many times you’ll find that consumers expect to pay the same as what a traditional detail would cost.

These are just a few ways you’ll know whether using a Waterless Car Wash is right for your business. Have some other ideas? Let us know!

James Dudra on Google+

Detailer Showcase – Eco Green Mobile Detailing, Tulsa, OK

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One thing we enjoy here at Eco Touch is seeing how companies use our products and achieve professional results. Since 2011 we have worked with Eco Green Mobile Detailing in Tulsa, OK. DJ Patterson owns and operates Eco Green and does some incredible work using the Eco Touch line. Not only does he use them on his client’s cars, but he is also an authorized dealer for us.

As a detailer, what’s been your experience so far working with the Eco Touch product line?

Over the past 4 years I’ve become a very “green” detailer so I’m extremely cautious of the methods and products that I use. I have tested countless other car care products that claimed to be eco friendly and safe but I was never completely satisfied. When I ran across Eco Touch from a web search I requested samples of each product. After using them I could not believe that I hadn’t found them sooner. These products are phenomenal! Read more about our experience with the Eco Touch line in my blog post, “Eco Touch Premium Car Care”. http://www.ecogreenmobiledetailing.blogspot.com/2012/07/eco-touch-premium-car-care.html

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Have your clients embraced the Waterless Car Wash concept? Why or why not?

Absolutely, humbly, I am the pioneer of Waterless Car Washing in Oklahoma. My clients are completely sold on the Waterless concept. Not just because it cleans better than conventional car washes but because I take the time to demonstrate and educate. Education is crucial when introducing a “new” method of anything. I’ve made believers out of some of the biggest skeptics.

What’s the dirtiest car you’ve ever detailed?

Oh man, any detailer that has been in the industry for a long time knows that eventually all of the cars you clean become a blur. If I had to think of one, it would be a Nissan Murano we tackled late last year. It literally looked like a murder scene! There is no way that it had been cleaned since the day he drove it off the show room floor in ’05. There were dark red stains covering half of headliner, 75% of the interior was dark but was originally a light color and the exterior looked as if someone took a scratch pad to the entire thing. It was horrible!

Are there are particular cars/brands you enjoy cleaning more than others?

I am a huge fan of Ferrari. My favorite is the 599 GTB that happens to owned by one of my clients which I have the pleasure of maintaining weekly. It’s by far the “sexiest” car I clean. I’ve got my eye on the F12berlinetta though!

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Ferrari Interior

Ferrari ExteriorWhere do you see the detailing/car wash industry heading in the next 5 years?

With the help of companies like Eco Touch and green detailing companies like my own, spreading the word of the benefits of waterless washing, I believe that the industry will become more eco conscious. Droughts are becoming more prevalent in America and our water supply isn’t endless. Also, people are becoming busier so convenience is extremely important. We will see a lot more “mobile- based car wash/detailing” operations using the Waterless Car Wash methods catering to office buildings, shopping malls, hospitals etc.

To learn more about Eco Green Mobile Detailing, visit them at:
http://ecogreenmobiledetailing.com/

Interested in having your business featured on our blog? If you’re a detailer using Eco Touch products be sure to contact us!

James Dudra on Google+