Is a Waterless Car Wash Right for Your Detailing Business?

While waterless car washing has been taking off in recent years, many detailers (both veteran and newcomers) are not always certain if it is the right fit for their business. The following is a list of ways to know if using this exciting new technology is a good fit for your business.

1. Municipal regulations restrict detailers from openly discharing water into storm drains. 

This is a big one many new detailers forget about. It’s vital you check with your local/state government to see what regulations are in-place regarding water run-off. We’ve received¬†numerous calls from detailers who have been levied hefty fines from environmental¬†agencies. Many states on the West Coast (California, Oregon, Washington) have implemented strict guidelines which prohibit detailers from washing cars and openly discharing soapy wastewater.

2. Keeping startup costs low.

Traditional pressure washing businesses require a large investment in equipment such as: truck/van, trailer, water tank, pressure washer and reclaim mat. You can literally spend thousands of dollars before you detail your first vehicle. We’ve broken down below what a theoretical detailing business would cost using traditional methods:

Van – $15,000 – $25,000
Detailing Trailer (pressure washer and tank) – $2,000 – $5,000
Reclaim System – $1,500 – $3,000
Chemicals – $50 – $500
Drying Towels – $50

Total Investment Using Traditional Methods- $18,600 – $33,600

Alternatively, starting up a detailing business with a waterless car wash product can cost less than $100. Seriously. The fact that you don’t need to haul around a large water tank immediately opens up possibilities. Live in an urban area? You wouldn’t even need a vehicle to haul around all that water.

2 x Waterless Car Wash 16 oz Concentrate – $40
24 x Microfiber Towels – $40
3 x Empty Spray Bottles – $11.25

Total Investment Using Waterless Car Washing – $91.25

3. Meeting consumer demands for green products.

When ‘green’ automotive products first came on the scene in 2007 many traditionalists in the automotive industry immediately wrote them off. “Oh it’s just a fad, wait a few years and it will go away”. Well, here we are in 2013 and we continue to see strong demand from consumers for these types of products. Consumers want to feel that they are making a difference, whether that’s in the products they buy or the services they offer. They key here is not making them pay more for it. When we get asked “how much should I price my detailing services at” we always suggest looking at local competition and doing a quick survey of potential consumers. Many times you’ll find that consumers expect to pay the same as what a traditional detail would cost.

These are just a few ways you’ll know whether using a Waterless Car Wash is right for your business. Have some other ideas? Let us know!

James Dudra on Google+

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